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Salvador del Barrio‐García · Study
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Author
Salvador del Barrio‐García
30 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0002-6144-0240
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28
Citations
1,587
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Most cited in this library
A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
2021 · 211 citations
Consumer ethnocentrism measurement ‐ An assessment of the reliability and validity of the CETSCALE in Spain
2000 · 201 citations
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach
2015 · 110 citations
Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension
2019 · 103 citations
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
1970 · 98 citations
Works
30 shown
Consistency of expert product reviews: an application to wine guides
Wine Economics and Policy
·
2022
·
5 authors
·
Open access
6
citations
A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
Journal of Business Research
·
2021
·
3 authors
·
Open access
211
citations
Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience
European Research on Management and Business Economics
·
2021
·
2 authors
·
Open access
25
citations
How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis
Tourism Management Perspectives
·
2020
·
2 authors
·
Open access
35
citations
A review of comparative advertising research 1975–2018: Thematic and citation analyses
Journal of Business Research
·
2020
·
3 authors
55
citations
Formation of customer-based brand equity via authenticity
International Journal of Contemporary Hospitality Management
·
2020
·
3 authors
·
Open access
54
citations
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Journal of Business Research
·
2019
·
4 authors
·
Open access
74
citations
The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation
Sustainability
·
2019
·
2 authors
·
Open access
15
citations
Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension
Journal of Destination Marketing & Management
·
2019
·
2 authors
·
Open access
103
citations
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
International Journal of Hospitality Management
·
2019
·
4 authors
·
Open access
77
citations
A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices across Industries
Journal of Interactive Marketing
·
2018
·
3 authors
17
citations
Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
Journal of Business Research
·
2018
·
3 authors
·
Open access
25
citations
The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife
Journal of Cultural Heritage
·
2017
·
2 authors
20
citations
Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
Journal of Consumer Behaviour
·
2017
·
4 authors
30
citations
Measuring integrated marketing communication by taking a broad organisational approach
European Journal of Marketing
·
2017
·
3 authors
·
Open access
94
citations
A Review of Psycho- vs. Socio-Linguistics Theories
IGI Global eBooks
·
2017
·
4 authors
·
chapter
5
citations
Constructing a synthetic indicator of research activity
Scientometrics
·
2016
·
2 authors
14
citations
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
International Journal of Advertising
·
2016
·
4 authors
29
citations
Online airline ticket purchasing: Influence of online sales promotion type and Internet experience
Journal of Air Transport Management
·
2016
·
2 authors
47
citations
El papel moderador del diseño web y la cultura del país en la respuesta del consumidor online. Una aplicación a los destinos turísticos
European Research on Management and Business Economics
·
2015
·
2 authors
·
Open access
12
citations
Antecedents of attitudes toward the website
Cross Cultural Management An International Journal
·
2015
·
2 authors
28
citations
Personal Learning Environments Acceptance Model: The Role of Need for Cognition, e-Learning Satisfaction and Students' Perceptions.
LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)
·
2015
·
3 authors
·
Open access
75
citations
Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website
Dialnet (Universidad de la Rioja)
·
2015
·
3 authors
·
Open access
12
citations
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach
International Journal of Advertising
·
2015
·
3 authors
110
citations
Motivational Duality in Online Consumer Behaviour: Website Usability and Flow State as Moderating Factors
RePEc: Research Papers in Economics
·
2015
·
4 authors
14
citations
Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness
Service Business
·
2014
·
2 authors
19
citations
Modelling university image: The teaching staff viewpoint
Public Relations Review
·
2009
·
2 authors
50
citations
Modelling consumer response to differing levels of comparative advertising
European Journal of Marketing
·
2003
·
2 authors
32
citations
Consumer ethnocentrism measurement ‐ An assessment of the reliability and validity of the CETSCALE in Spain
European Journal of Marketing
·
2000
·
3 authors
201
citations
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
Communication & Society
·
1970
·
3 authors
·
Open access
98
citations