S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Donald W. Jugenheimer · Study
Home
/
Author
Donald W. Jugenheimer
9 works
· latest 2022
· 3 institutions
cluster: provisional
Follow
Claim this profile
h-index
9
i10
9
Citations
318
Works here
9
79
83
92
95
14
15
22
Most cited in this library
Advertising Management
2014 · 93 citations
Advertising Media Planning
2015 · 69 citations
Advertising Media Planning
2022 · 47 citations
Advertising and Public Relations Research
2015 · 27 citations
Advertising Media Planning
2015 · 21 citations
Works
9 shown
Advertising Media Planning
Routledge eBooks
·
2022
·
5 authors
·
book
47
citations
Advertising and Public Relations Research
Routledge eBooks
·
2015
·
4 authors
·
book
27
citations
Advertising Media Planning
Routledge eBooks
·
2015
·
3 authors
·
book
21
citations
Advertising Media Planning
Routledge eBooks
·
2015
·
3 authors
·
book
69
citations
Advertising Management
Routledge eBooks
·
2014
·
3 authors
·
book
93
citations
Advertising the University
Journal of Marketing for HIGHER EDUCATION
·
1995
·
1 author
16
citations
Advertising Media: Strategy and Tactics
·
1992
·
3 authors
·
book
14
citations
Proceedings of the 1983 convention of the American Academy of Advertising
American Academy of Advertising eBooks
·
1983
·
1 author
·
book
20
citations
Brand Loyalty, Measurement and Management. Jacoby, Jacob, and Robert W. Chestnut. New York: John Wiley & Sons, 1978. 120 pp
Journal of Advertising
·
1979
·
1 author
·
other
11
citations