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Advertising Media: Strategy and Tactics · Study

BookAdvertising Media: Strategy and Tactics

Donald W. Jugenheimer1992

Book1992

Advertising Media: Strategy and Tactics

Donald W. Jugenheimer · Arnold M. Barban · Peter B. Turk

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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2012Effective frequency estimates in local media planning practice 1996Church Advertising Practices and Perceptions

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Year1992

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Published1992-06-01

Languageen

Citations14

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ShelfMarketing and Advertising Strategies

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openalex_workW571438044

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