Church Advertising Practices and Perceptions

Abstract

In a national survey of the 100 largest Southern Baptist Convention churches, data were collected concerning the variety, amount, and perceived effectiveness of their advertising. Sixty-eight percent of the churches, averaging about 6,000 resident members, responded to the mail survey. Media from which churches ranked both their order of use and their perceived advertising effectiveness were Billboards, Direct Mail (to non-members), Door-to-Door (Fliers), Newspaper Church Page Listing, Newspaper Display Ad, Radio, Television, Transit, Yellow Page Display Ad, and Yellow Page Listing.

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