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Paul D. Bolls · Study
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Author
Paul D. Bolls
31 works
· latest 2020
· 7 institutions
cluster: provisional
ORCID 0000-0003-4876-8791
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31
Citations
3,686
Works here
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Most cited in this library
The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements
2001 · 390 citations
The effects of production pacing and arousing content on the information processing of television messages
1999 · 355 citations
Spreading the Virus
2011 · 333 citations
Psychophysiological Measurement and Meaning
2012 · 291 citations
Enjoyment of Advergames and Brand Attitudes
2008 · 228 citations
Works
31 shown
The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission
Journal of Product & Brand Management
·
2020
·
5 authors
·
Open access
36
citations
Media Psychophysiology and Neuroscience
Routledge eBooks
·
2019
·
4 authors
·
chapter
36
citations
Deceived, Disgusted, and Defensive: Motivated Processing of Anti-Tobacco Advertisements
Health Communication
·
2017
·
4 authors
29
citations
Surprise! An Investigation of Orienting Responses to Test Assumptions of Narrative Processing
Communication Research
·
2015
·
3 authors
21
citations
Embodiment of Narrative Engagement
Journal of Media Psychology Theories Methods and Applications
·
2015
·
4 authors
70
citations
Psychophysiological Measurement and Meaning
Routledge eBooks
·
2012
·
2 authors
·
book
291
citations
Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media
·
2011
·
2 authors
·
book
183
citations
Effects of Emotional Tone and Visual Complexity on Processing Health Information in Prescription Drug Advertising
Health Communication
·
2011
·
3 authors
35
citations
Spreading the Virus
Journal of Interactive Advertising
·
2011
·
2 authors
333
citations
Article Recall, Credibility Lower with Grammar Errors
Newspaper Research Journal
·
2011
·
2 authors
24
citations
Motivated Processing of Fear Appeal and Disgust Images in Televised Anti-Tobacco Ads
Journal of Media Psychology Theories Methods and Applications
·
2011
·
3 authors
104
citations
When a Fear Appeal Isn't Just a Fear Appeal: The Effects of Graphic Anti-tobacco Messages
Journal of Broadcasting & Electronic Media
·
2010
·
4 authors
61
citations
When Words Collide Online: How Writing Style and Video Intensity Affect Cognitive Processing of Online News
Journal of Broadcasting & Electronic Media
·
2009
·
3 authors
27
citations
Scare' Em or Disgust 'Em: The Effects of Graphic Health Promotion Messages
Health Communication
·
2009
·
2 authors
144
citations
WHERE PSYCHOPHYSIOLOGY MEETS THE MEDIA: Taking the Effects Out of Mass Media Research
Routledge eBooks
·
2009
·
3 authors
·
chapter
63
citations
Enjoyment of Advergames and Brand Attitudes
Journal of Interactive Advertising
·
2008
·
4 authors
228
citations
Choosing and Reading Online News: How Available Choice Affects Cognitive Processing
Journal of Broadcasting & Electronic Media
·
2008
·
3 authors
65
citations
Identifying Structural Features of Audio
Journal of Media Psychology Theories Methods and Applications
·
2008
·
3 authors
56
citations
The Effects of Dual-Task Processing on Consumers' Responses to High- and Low-Imagery Radio Advertisements
Journal of Advertising
·
2007
·
2 authors
77
citations
I Saw It on the Radio: The Allocation of Attention to High-Imagery Radio Advertisements
Media Psychology
·
2003
·
2 authors
53
citations
The effects of television commercial pacing on viewers' attention and memory
Journal of Marketing Communications
·
2003
·
3 authors
61
citations
I Can Hear You, but Can I See You?
Communication Research
·
2002
·
1 author
67
citations
The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements
Communication Research
·
2001
·
3 authors
390
citations
Packaging Television News: The Effects of Tabloid on Information Processing and Evaluative Responses
Journal of Broadcasting & Electronic Media
·
2000
·
4 authors
202
citations
The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much?
Journal of Broadcasting & Electronic Media
·
2000
·
5 authors
227
citations
Cognitive Access to Negatively Arousing News
Communication Research
·
2000
·
4 authors
107
citations
The Effect of Involvement, Arousal, and Pace on Claim and Non-claim Components of Attitude toward the Ad
Media Psychology
·
1999
·
3 authors
26
citations
The effects of production pacing and arousing content on the information processing of television messages
Journal of Broadcasting & Electronic Media
·
1999
·
4 authors
355
citations
Something for Nothing: Is Visual Encoding Automatic?
Media Psychology
·
1999
·
3 authors
128
citations
How and why parents take on the tube
Journal of Broadcasting & Electronic Media
·
1999
·
4 authors
135
citations
The effects of arousal on liking and believability of commercials
Journal of Marketing Communications
·
1998
·
3 authors
52
citations