S
Zodix
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Inbox
Notes
Write
Learn
Alerts
More
Ask your library
Notifications
Quick cite
Review
Search or jump to…
⌘K
Janaína de Moura Engracia Giraldi · Study
Home
/
Author
Janaína de Moura Engracia Giraldi
28 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0003-3086-7134
Follow
Suggest an ORCID correction
h-index
19
i10
24
Citations
808
Works here
28
05
09
10
11
12
14
17
18
19
20
21
22
Most cited in this library
A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations
2014 · 213 citations
Shared brands and sustainable competitive advantage in the Brazilian wine sector
2018 · 48 citations
Gender differences: visual attention and attitude toward advertisements
2020 · 39 citations
What Is Neuromarketing? A Proposal for a Broader and More Accurate Definition
2017 · 37 citations
Personal values and the ‘country‐of‐origin effect’: the moderating role of consumers' demographics
2009 · 35 citations
Works
28 shown
Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study
European Journal of Marketing
·
2022
·
4 authors
21
citations
A cup of black coffee with GI, please! Evidence of geographical indication influence on a coffee tasting experiment
Physiology & Behavior
·
2021
·
3 authors
25
citations
Indicação geográfica como recurso estratégico de marca na vitivinicultura do Rio Grande do Sul/Brasil
Revista de Administração da UFSM
·
2021
·
3 authors
·
Open access
5
citations
Creation and Implementation of Collective Brands: An Analysis of the Brazilian Wine Sector Challenges
Journal of International Food & Agribusiness Marketing
·
2021
·
4 authors
10
citations
Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement
International Journal of Wine Business Research
·
2021
·
5 authors
·
Open access
21
citations
Gender differences: visual attention and attitude toward advertisements
Marketing Intelligence & Planning
·
2020
·
4 authors
·
Open access
39
citations
Application of Neuroscience in the Area of Sustainability: Mapping the Territory
Global Journal of Flexible Systems Management
·
2020
·
6 authors
19
citations
How does a Brand Reputation-Driven Construct Impact on Country Brand Equity? A Cross-National Study of Brazil and China
Journal of International Consumer Marketing
·
2019
·
2 authors
23
citations
Neuromarketing and its implications for operations management: an experiment with two brands of beer
Gestão & Produção
·
2019
·
2 authors
·
Open access
28
citations
Construction and operationalisation of sectorial brands: The case of the Brazilian winemaking sector from the perspective of different stakeholders
Wine Economics and Policy
·
2018
·
3 authors
·
Open access
9
citations
Country of origin effect: a study with Brazilian consumers in the luxury market
Brazilian Business Review
·
2018
·
4 authors
·
Open access
16
citations
Shared brands and sustainable competitive advantage in the Brazilian wine sector
International Journal of Wine Business Research
·
2018
·
2 authors
48
citations
Práticas de visitação nas vinícolas da Serra Gaúcha: unindo vitivinicultura e turismo no sul do Brasil
Revista Turismo em Análise
·
2017
·
4 authors
·
Open access
5
citations
In search of tools for the use of country image (CI) in the brand
Journal of Brand Management
·
2017
·
6 authors
·
Open access
19
citations
What Is Neuromarketing? A Proposal for a Broader and More Accurate Definition
Global business and management research
·
2017
·
2 authors
37
citations
Sexual appeal in print media advertising: effects on brand recall and fixation time
Research Journal of Textile and Apparel
·
2017
·
4 authors
25
citations
Neuromarketing applied to consumer behaviour: an integrative literature review between 2010 and 2015
International Journal of Business Forecasting and Marketing Intelligence
·
2017
·
4 authors
31
citations
Neuromarketing applied to consumer behaviour: an integrative literature review between 2010 and 2015
International Journal of Business Forecasting and Marketing Intelligence
·
2017
·
4 authors
26
citations
Improving business innovation and research through the application of neuromarketing with ethics: a framework
International Journal of Business Innovation and Research
·
2014
·
5 authors
·
Open access
19
citations
The Country of Origin Effect on Brazilian Beef Trade in Europe: The Moderating Role of Gender, Age, and Product Involvement
Journal of Food Products Marketing
·
2014
·
2 authors
19
citations
A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations
Journal of Management Research
·
2014
·
3 authors
·
Open access
213
citations
Conscious Consumption: a Study on Plastic Bags' Consumers in Brazil
International Journal of Psychological Studies
·
2012
·
3 authors
·
Open access
15
citations
Differences on the image of Brazil in external markets according to consumers' age, gender, knowledge about the country and country of residence
International journal of business science & applied management.
·
2012
·
2 authors
·
Open access
19
citations
Brazil’s image as a social representation process
AFRICAN JOURNAL OF BUSINESS MANAGEMENT
·
2011
·
3 authors
·
Open access
34
citations
Reasons for country image evaluation: A study on China image from a Brazilian perspective
Journal of Database Marketing & Customer Strategy Management
·
2011
·
3 authors
·
Open access
22
citations
The influence of store image on customer satisfaction: a case study of a shoe store
Brazilian Business Review
·
2010
·
2 authors
·
Open access
21
citations
Personal values and the ‘country‐of‐origin effect’: the moderating role of consumers' demographics
International Journal of Consumer Studies
·
2009
·
2 authors
35
citations
PRODUCT INNOVATION: THE CASE OF A SEARCH FOR GUAVA’S APPLICATIONS AND NEW USES
LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)
·
2005
·
3 authors
·
Open access
4
citations