紀信光

Most cited in this library

• The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty2009 · 311 citations
• The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser2011 · 100 citations
• The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention--The Mediating Effect of Advertising Endorser2009 · 46 citations
• The Effects of Transformation Leadership, Organizational Culture, Job Satisfaction on the Organizational Performance in the Non-profit Organizations2008 · 32 citations
• The Influences of Paternalistic Leadership, Job Stress, and Organizational Commitment on Organizational performance: An Empirical Study of Policemen in Taiwan2008 · 18 citations