SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Robert J. Holloway · Study

Home/Author

Robert J. Holloway

7 works· latest 1977· 1 institutionscluster: provisional

h-index7

i106

Citations273

Works here7

61

64

66

67

70

74

77

Most cited in this library

Advocacy Advertising and Large Corporations1977 · 102 citations
An Experiment on Consumer Dissonance1967 · 60 citations
The Consumer and His Alternatives: An Experimental Approach1966 · 42 citations
Marketing in a Changing Environment1974 · 35 citations
The Environment of Marketing Behavior1970 · 14 citations

Works

7 shown

Advocacy Advertising and Large Corporations

Journal of Marketing·1977·2 authors

102citations

Marketing in a Changing Environment

Journal of Marketing·1974·3 authors

35citations

The Environment of Marketing Behavior

Journal of Marketing·1970·3 authors

14citations

An Experiment on Consumer Dissonance

Journal of Marketing·1967·1 author

60citations

The Consumer and His Alternatives: An Experimental Approach

Journal of Marketing Research·1966·2 authors

42citations

The Environment of marketing behavior : selections from the literature

·1964·2 authors·book

12citations

Which Automobiles Will Be Here Tomorrow?

Journal of Marketing·1961·1 author

8citations