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ArticleAdvocacy Advertising and Large Corporations

Robert J. Holloway1977

Article1977

Advocacy Advertising and Large Corporations

Robert J. Holloway · S. Prakash Sethi

102 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability Political Influence and Corporate Strategies

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1997Social movements for global capitalism: the transnational capitalist class in action 2002Positive accounting theory, political costs And social disclosure analyses: a critical look 2006Shaping the shareholder activism agenda: institutional investors and global social issues 1983The Power of Business in America: A Re-appraisal 1994Conceptualizing and assessing organizational image: Model images, commitment, and communication 1995An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns 1985THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE 1989Issues management and organizational accounts: An analysis of corporate responses to accusations of unethical business practices

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Year1977

Typearticle

Published1977-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations102

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1250246

openalex_workW2328834309

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