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Deborah L. Owens · Study

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Deborah L. Owens

4 works· latest 2010· 2 institutionscluster: provisional

h-index4

i104

Citations201

Works here4

01

03

07

10

Most cited in this library

Integrated marketing communication2007 · 92 citations
Threats to international operations: dealing with political risk at the firm level2003 · 79 citations
The Differential Impact of Price-Related Consumer Promotions on Loyal versus Non-Loyal Users of the Brand2001 · 20 citations
Personality Traits and Its Effect on Brand Commitment: An Empirical Investigation2010 · 10 citations

Works

4 shown

Personality Traits and Its Effect on Brand Commitment: An Empirical Investigation

SSRN Electronic Journal·2010·1 author·preprint·Open access

10citations

Integrated marketing communication

·2007·3 authors

92citations

Threats to international operations: dealing with political risk at the firm level

Journal of Business Research·2003·3 authors

79citations

The Differential Impact of Price-Related Consumer Promotions on Loyal versus Non-Loyal Users of the Brand

Journal of Promotion Management·2001·2 authors

20citations