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ArticleIntegrated marketing communication

Deborah L. Owens2007

Article2007

Integrated marketing communication

Deborah L. Owens · Douglas R. Hausknecht · Bruce D. Keillor

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

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Year2007

Typearticle

Published2007-01-01

Languageen

Citations92

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ShelfMarketing and Advertising Strategies

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openalex_workW605543989

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