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Integrated marketing communication
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  • 2012Consumer Attitudes toward SMS Advertising among Jordanian Users76 cited
  • 2013The effect of marketing mix in attracting customers: Case study of Saderat Bank in Kermanshah Province47 cited
  • 2012Renegotiating the terms of engagement: Public relations, marketing, and contemporary challenges29 cited
  • 2010Professional competition and cooperation in the digital age: A pilot study of New Zealand practitioners27 cited
  • 2017The internal and external challenges facing clients in implementing IMC21 cited
  • 2014The Social Media Usage and the Transformation of Political Marketing and Campaigning of the Emerging Democracy in Indonesia18 cited
  • 2012Determining the Integrated Marketing CommunicationTools for Different Stages of Customer Relationship inDigital Era14 cited
  • 2022Strategi Promosi Penjualan pada Marketplace Shopee13 cited
  • 2020Practical Application of Forms and Tools of Marketing Communication in the SME Sector11 cited
  • 2023PERCEIVED BENEFITS OF ONLINE SHOPPING AND ITS IMPLICATIONS ON THE ONLINE SHOPPING BEHAVIOR OF MILLENNIALS AND GEN Z’s9 cited
  • 2022Theoretical analysis on persuasive communication in advertising and its application in marketing communication8 cited
  • 2016Tattooing as Memorial Pragmemes7 cited

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