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Douglas R. Hausknecht · Study

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Douglas R. Hausknecht

5 works· latest 2007· 1 institutionscluster: provisional

h-index5

i105

Citations713

Works here5

86

95

98

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07

Most cited in this library

Cognitive dissonance after purchase: A multidimensional scale2000 · 366 citations
Time Compression, Response Opportunity, and Persuasion1986 · 180 citations
Integrated marketing communication2007 · 92 citations
"After I Had Made the Decision, I...: " Toward a Scale to Measure Cognitive Dissonance1998 · 57 citations
Reader Categorization of a Controversial Communication: Advertisement versus Editorial1995 · 18 citations

Works

5 shown

Integrated marketing communication

·2007·3 authors

92citations

Cognitive dissonance after purchase: A multidimensional scale

Psychology and Marketing·2000·3 authors

366citations

"After I Had Made the Decision, I...: " Toward a Scale to Measure Cognitive Dissonance

The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior·1998·4 authors·Open access

57citations

Reader Categorization of a Controversial Communication: Advertisement versus Editorial

Journal of Public Policy & Marketing·1995·3 authors·editorial

18citations

Time Compression, Response Opportunity, and Persuasion

Journal of Consumer Research·1986·3 authors

180citations