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Stephen J. Newell · Study
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Author
Stephen J. Newell
20 works
· latest 2018
· 3 institutions
cluster: provisional
ORCID 0000-0002-5341-427X
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18
Citations
3,504
Works here
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Most cited in this library
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
2000 · 1,301 citations
The development of a scale to measure perceived corporate credibility
2001 · 607 citations
The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions
2002 · 467 citations
Innovativeness and price sensitivity: managerial, theoretical and methodological issues
1997 · 245 citations
The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements
1998 · 202 citations
Works
20 shown
How do retailers increase the benefits of buyer innovativeness?
Asia Pacific Journal of Marketing and Logistics
·
2018
·
3 authors
19
citations
The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China
Journal of Personal Selling and Sales Management
·
2016
·
4 authors
32
citations
Developing Short-Term Study Abroad Programs: Achieving Successful International Student Experiences
American Journal of Business Education (AJBE)
·
2013
·
5 authors
·
Open access
29
citations
The Effect of Personal Relationship and Consultative Task Behaviors on Buyer Perceptions of Salesperson Trust, Expertise, and Loyalty
The Journal of Marketing Theory and Practice
·
2011
·
4 authors
79
citations
Consumer beliefs and motivations that influence repeat online purchases
International Journal of Electronic Marketing and Retailing
·
2011
·
2 authors
9
citations
The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry
Journal of Marketing Communications
·
2008
·
3 authors
29
citations
The Role of Purchase Importance on Buyer Perceptions of the Trust and Expertise Components of Supplier and Salesperson Credibility in Business-To-Business Relationships
Journal of Personal Selling and Sales Management
·
2007
·
3 authors
61
citations
The effect of social conflict on relationship loyalty in business markets
Industrial Marketing Management
·
2005
·
2 authors
61
citations
Evaluating the Significance of Placement on Recall of Advertisements during the Super Bowl
Journal of Current Issues & Research in Advertising
·
2003
·
2 authors
37
citations
The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions
The Journal of Marketing Theory and Practice
·
2002
·
3 authors
467
citations
The effects of pleasure and arousal on recall of advertisements during the Super Bowl
Psychology and Marketing
·
2001
·
3 authors
83
citations
Comparing Marketing and Non-Business Students’ Choice of Academic Field of Study
Marketing Education Review
·
2001
·
3 authors
16
citations
The development of a scale to measure perceived corporate credibility
Journal of Business Research
·
2001
·
2 authors
607
citations
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
Journal of Advertising
·
2000
·
3 authors
1,301
citations
The Influence of Corporate Credibility on Consumer Attitudes and Purchase Intent
Corporate Reputation Review
·
2000
·
3 authors
139
citations
The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements
The Journal of Marketing Theory and Practice
·
1998
·
3 authors
202
citations
Super Bowl advertising: field testing the importance of advertisement frequency, length and placement on recall
Journal of Marketing Communications
·
1998
·
2 authors
44
citations
Innovativeness and price sensitivity: managerial, theoretical and methodological issues
Journal of Product & Brand Management
·
1997
·
2 authors
245
citations
Investigating the Undergraduate Student Decision-Making Process of Selecting a Business Specialization: A Comparison of Marketing and Nonmarketing Business Students
Journal of Marketing Education
·
1996
·
3 authors
37
citations
Predicting rock music consumption behaviors of undergraduates: Demographic versus psychological variables
Popular Music & Society
·
1993
·
3 authors
7
citations