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Isha Sharma · Study
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Author
Isha Sharma
8 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0002-5332-3642
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Citations
298
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Most cited in this library
Negative outcomes of positive brand relationships
2019 · 82 citations
The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations
2021 · 67 citations
Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment
2020 · 54 citations
An empirical study of factors determining wearable fitness tracker continuance among actual users
2018 · 36 citations
Voice of the stars - exploring the outcomes of online celebrity activism
2021 · 20 citations
Works
8 shown
Future Horizons in E-Commerce: Robotics, Virtual Reality, and Green Automation Systems
International Conference on Computing, Communication and Networking Technologies (ICCCNT)
·
2024
·
3 authors
·
other
5
citations
Motives of the self and brand hate
Journal of Consumer Marketing
·
2022
·
3 authors
17
citations
Voice of the stars - exploring the outcomes of online celebrity activism
Journal of Strategic Marketing
·
2021
·
3 authors
20
citations
The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations
International Journal of Manpower
·
2021
·
5 authors
67
citations
Effect of online political incivility on partisan attitude: role of issue involvement, moral identity and incivility accountability
Online Information Review
·
2020
·
3 authors
17
citations
Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment
Journal of Business Research
·
2020
·
3 authors
54
citations
Negative outcomes of positive brand relationships
Journal of Consumer Marketing
·
2019
·
2 authors
82
citations
An empirical study of factors determining wearable fitness tracker continuance among actual users
International Journal of Technology Marketing
·
2018
·
3 authors
36
citations