S
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Review
Zafar Uddin Ahmed · Study
Home
/
Author
Zafar Uddin Ahmed
51 works
· latest 2023
· 13 institutions
cluster: provisional
ORCID 0000-0003-3065-1325
Works
51 shown
Understanding perceived risk factors toward mobile payment usage by employing extended technology continuance theory: a Vietnamese consumers’ perspective
Journal of Asia Business Studies
·
2023
·
4 authors
27
citations
Government policy, IT capabilities, digital transformation, and innovativeness in Post-Covid context: case of Vietnamese SMEs
International journal of organizational analysis
·
2023
·
4 authors
81
citations
Enhancing servitization by international consumer integration: the influence of open innovation and co-creation
International Marketing Review
·
2022
·
5 authors
17
citations
The impact of negative customer engagement on market-based assets and financial performance
Journal of Business Research
·
2021
·
4 authors
·
Open access
33
citations
Critical success factors determining performance of cross‐border acquisition: Evidence from the African telecom market
Thunderbird International Business Review
·
2020
·
4 authors
48
citations
DRIVERS OF GREEN CONSUMPTION BEHAVIOUR AND THEIR IMPLICATIONS FOR MANAGEMENT
Polish Journal of Management Studies
·
2020
·
4 authors
·
Open access
23
citations
Conceptualizing a new model for luxury brand purchase intention in an emerging country setting
Journal of Transnational Management
·
2020
·
4 authors
32
citations
Dynamics of country image: evidence from Malaysia
Asia Pacific Journal of Marketing and Logistics
·
2020
·
4 authors
17
citations
Determinants of female entrepreneurship success across Saudi Arabia
Journal of Transnational Management
·
2019
·
4 authors
·
Open access
92
citations
Integration of knowledge and enhancing competitiveness: A case of acquisition of Zain by Bharti Airtel
Journal of Business Research
·
2019
·
4 authors
81
citations
Antecedents and pro-environmental consumer behavior (PECB): the moderating role of religiosity
Journal of Consumer Marketing
·
2018
·
4 authors
110
citations
Impact of employer branding on organization’s performance
Journal of Transnational Management
·
2017
·
3 authors
64
citations
Building a comprehensive model to investigate factors behind switching intention of high-technology products
Journal of Product & Brand Management
·
2017
·
3 authors
49
citations
Determinants of consumers’ attitudes toward online shopping
Journal of Transnational Management
·
2016
·
4 authors
27
citations
An intellectual journey into the historical evolution of marketing research in brand switching behavior – past, present and future
Journal of Management History
·
2015
·
2 authors
31
citations
Technology Motivation in E-Marketing Adoption Among Malaysian Manufacturers
Journal of Transnational Management
·
2015
·
2 authors
24
citations
Brand switching of high-technology capital products: how product features dictate the switching decision
Journal of Product & Brand Management
·
2014
·
3 authors
20
citations
The Market Orientation–Performance Relationship: The Empirical Link in Export Ventures
Thunderbird International Business Review
·
2013
·
4 authors
64
citations
To purchase or not to purchase US products: role of religiosity, animosity, and ethno-centrism among Malaysian consumers
Journal of Services Marketing
·
2013
·
4 authors
116
citations
The empirical link between relationship marketing tools and consumer retention in retail marketing
Journal of Consumer Behaviour
·
2013
·
4 authors
·
Open access
83
citations
Philosophical Basis of Entrepreneurship Principles Within an Islamic Ethical Framework
Journal of Transnational Management
·
2013
·
2 authors
29
citations
Does country of brand origin (COBO) matter for the Lebanese consumers?
EuroMed Journal of Business
·
2012
·
4 authors
36
citations
Malaysian consumers' credit card usage behavior
Asia Pacific Journal of Marketing and Logistics
·
2010
·
4 authors
·
Open access
74
citations
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Journal of Product & Brand Management
·
2010
·
4 authors
32
citations
An investigation of the status of the Malaysian construction industry
Benchmarking An International Journal
·
2010
·
3 authors
178
citations
Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions
Journal of Consumer Marketing
·
2010
·
4 authors
18
citations
Doing business in Malaysia
Thunderbird International Business Review
·
2008
·
2 authors
22
citations
Malaysian shopping mall behavior: an exploratory study
Asia Pacific Journal of Marketing and Logistics
·
2007
·
3 authors
153
citations
Critical success factors for successful implementation of enterprise resource planning systems in manufacturing organisations
International Journal of Business Information Systems
·
2007
·
5 authors
53
citations
Arab Consumers' Behavior Towards Credit Card Usage
Journal of Transnational Management
·
2006
·
3 authors
14
citations
Firm internationalisation and export incentives from a Middle Eastern perspective
Journal of Small Business and Enterprise Development
·
2006
·
4 authors
46
citations
Spousal influence in Singaporean family purchase decision‐making process
Asia Pacific Journal of Marketing and Logistics
·
2006
·
6 authors
48
citations
The Impact of Barriers to Export on Export Marketing Performance
Journal of Global Marketing
·
2005
·
2 authors
89
citations
Sales Training in a Dynamic Market
Services Marketing Quarterly
·
2005
·
3 authors
3
citations
Does country of origin matter for low‐involvement products?
International Marketing Review
·
2004
·
6 authors
399
citations
Export Barriers and Firm Internationalisation: A Study of Lebanese Entrepreneurs
·
2004
·
4 authors
43
citations
Consumer preferences for commercial Web site design: an Asia‐Pacific perspective
Journal of Consumer Marketing
·
2003
·
6 authors
67
citations
Determinants of Expatriate Success: An Empirical Study of Singaporean Expatriates in The Peoples Republic of China
Journal of Transnational Management Development
·
2002
·
5 authors
43
citations
International risk perceptions and mode of entry: a case study of Malaysian multinational firms
Journal of Business Research
·
2002
·
3 authors
137
citations
Export promotion programs of Malaysian firms: an international marketing perspective
Journal of Business Research
·
2002
·
4 authors
103
citations
Benchmarking the human capital strategies of MNCs in Singapore
Benchmarking An International Journal
·
2002
·
5 authors
34
citations
Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines
International Marketing Review
·
2002
·
5 authors
254
citations
International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach
Journal of Business Ethics
·
2001
·
3 authors
302
citations
Towards entrepreneurship and innovation in Russia
International Journal of Entrepreneurship and Innovation Management
·
2001
·
5 authors
14
citations
Does "Made In." Matter to Consumers? A Malaysian Study of Country of Origin Effect
Multinational Business Review
·
2000
·
4 authors
70
citations
Managing market intelligence: an Asian marketing research perspective
Marketing Intelligence & Planning
·
1999
·
2 authors
55
citations
Developing a Strategic Marketing Plan for a Small Tourism Firm
Journal of Professional Services Marketing
·
1994
·
1 author
18
citations
Improving Communication Skills of Hospitality Students through Faculty Development
Hospitality & Tourism Educator
·
1994
·
2 authors
2
citations
The Need for Developing an Ethical Code for the Marketing of International Tourism Services
Journal of Professional Services Marketing
·
1992
·
2 authors
11
citations
The influence of the components of a state's tourist image on product positioning strategy
Tourism Management
·
1991
·
1 author
292
citations
Teaching International Cross-Cultural Diversity to Hospitality & Tourism Students
Hospitality & Tourism Educator
·
1991
·
2 authors
7
citations