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Alper Özer · Study
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Author
Alper Özer
12 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0000-0002-2886-7314
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Citations
631
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Most cited in this library
Coopetition as a Small Business Strategy: Implications for Performance
2007 · 233 citations
The Effect of Mobile Service Quality Dimensions on Customer Satisfaction
2013 · 95 citations
Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale
2007 · 88 citations
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study
2022 · 67 citations
The delicate balance of social influences on consumption: A comprehensive model of consumer-centric fear of missing out
2022 · 36 citations
Works
12 shown
Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit
Journal of Product & Brand Management
·
2025
·
4 authors
15
citations
What does rejection look like? A photovoice study on emotions and coping regarding manuscript rejection
Current Psychology
·
2023
·
4 authors
·
Open access
11
citations
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study
Psychology and Marketing
·
2022
·
4 authors
67
citations
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism
Journal of Marketing Management
·
2022
·
3 authors
22
citations
The delicate balance of social influences on consumption: A comprehensive model of consumer-centric fear of missing out
Personality and Individual Differences
·
2022
·
4 authors
·
Open access
36
citations
Identification and emotional attachment in higher education: antecedents and consequences
Journal of Marketing for HIGHER EDUCATION
·
2021
·
3 authors
19
citations
Bireysel Müşterilerin Mobil Bankacılık Kullanım Niyetini Etkileyen Faktörler
Cankiri Karatekin Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi
·
2019
·
3 authors
·
Open access
10
citations
“BATS ARE BLIND?” COGNITIVE BIASES IN RISK PERCEPTION OF ENTREPRENEURS
Journal of Developmental Entrepreneurship
·
2017
·
3 authors
16
citations
The Effect of Mobile Service Quality Dimensions on Customer Satisfaction
Procedia - Social and Behavioral Sciences
·
2013
·
3 authors
·
other
·
Open access
95
citations
Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale
Journal of Marketing Management
·
2007
·
3 authors
88
citations
Coopetition as a Small Business Strategy: Implications for Performance
Journal of Small Business Strategy
·
2007
·
3 authors
·
Open access
233
citations
Determinants of market orientation in accounting firms
Marketing Intelligence & Planning
·
2006
·
3 authors
19
citations