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Russell I. Haley · Study
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Author
Russell I. Haley
9 works
· latest 2000
· 1 institutions
cluster: provisional
Works
9 shown
The ARF Copy Research Validity Project
Journal of Advertising Research
·
2000
·
2 authors
277
citations
The Missing Measures of Copy Testing
Journal of Advertising Research
·
1994
·
2 authors
37
citations
The ARF Copy Research Validity Project
Journal of Advertising Research
·
1991
·
2 authors
24
citations
Developing Effective Communications Strategy: A Benefit Segmentation Approach
·
1985
·
1 author
·
book
44
citations
The Effects of Nonverbal Communications in Television Advertising
Journal of Advertising Research
·
1984
·
2 authors
21
citations
BENEFIT SEGMENTATION –20 YEARS LATER
Journal of Consumer Marketing
·
1984
·
1 author
53
citations
Testing Thirteen Attitude Scales for Agreement and Brand Discrimination
Journal of Marketing
·
1979
·
1 author
128
citations
Attitude Research in Transition
Journal of Marketing
·
1973
·
2 authors
32
citations
Benefit Segmentation: A Decision-Oriented Research Tool
Journal of Marketing
·
1968
·
1 author
893
citations