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The Effects of Nonverbal Communications in Television Advertising · Study

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ArticleThe Effects of Nonverbal Communications in Television Advertising

Russell I. Haley1984

Article1984

The Effects of Nonverbal Communications in Television Advertising

Russell I. Haley · Beth M. Baldwin

21 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Media, Gender, and Advertising Health, Education, and Physical Culture

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1966On Nonverbal Interaction 1977Nonverbal Communication in Marketing: Toward a Communicational Analysis 1984BENEFIT SEGMENTATION –20 YEARS LATER

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Details

Year1984

Typearticle

Published1984-08-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations21

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1984.12467950

openalex_workW4412428165

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