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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Mark J. Kay · Study

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Mark J. Kay

4 works· latest 2019· 1 institutionscluster: provisionalORCID 0000-0002-0449-4330

h-index4

i104

Citations399

Works here4

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Most cited in this library

Strong brands and corporate brands2006 · 296 citations
Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations2016 · 57 citations
How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge2018 · 29 citations
When Should a Brand Cut Ties With a Scandalized Endorser?2019 · 17 citations

Works

4 shown

When Should a Brand Cut Ties With a Scandalized Endorser?

Communication & Sport·2019·4 authors

17citations

How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge

Communication & Sport·2018·4 authors

29citations

Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

Journal of Public Policy & Marketing·2016·8 authors·Open access

57citations

Strong brands and corporate brands

European Journal of Marketing·2006·1 author·Open access

296citations