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Fabien Pecot · Study

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Fabien Pecot

11 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0001-6455-6663

h-index11

i1011

Citations519

Works here11

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Most cited in this library

Cognitive outcomes of brand heritage: A signaling perspective2018 · 168 citations
Brand heritage as a temporal perception: conceptualisation, measure and consequences2019 · 74 citations
Brand heritage: The past in the service of brand management2017 · 53 citations
Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity2021 · 40 citations
Visually communicating brand heritage on social media: champagne on Instagram2021 · 36 citations

Works

11 shown

Brand heritage across cultures: U.S.A., France and South Korea

Journal of Brand Management·2022·4 authors

14citations

Expressions of the past: A practice-based approach of brand longevity visual translation in advertising

Journal of Business Research·2022·4 authors

26citations

Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity

Journal of Business Research·2021·3 authors

40citations

Visually communicating brand heritage on social media: champagne on Instagram

Journal of Product & Brand Management·2021·1 author

36citations

How political ideology drives anti-consumption manifestations

Journal of Business Research·2021·3 authors

35citations

Theorizing rightist anti-consumption

Marketing Theory·2019·2 authors

30citations

Brand heritage as a temporal perception: conceptualisation, measure and consequences

Journal of Marketing Management·2019·3 authors

74citations

Cognitive outcomes of brand heritage: A signaling perspective

Journal of Business Research·2018·4 authors·Open access

168citations

Brands using historical references: a consumers’ perspective

Journal of Brand Management·2017·2 authors·Open access

27citations

Brand heritage: The past in the service of brand management

Recherche et Applications en Marketing (English Edition)·2017·2 authors

53citations

Patrimoine de marque : le passé au service du management de la marque

Recherche et Applications en Marketing (French Edition)·2017·2 authors

16citations