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Brand heritage across cultures: U.S.A., France and South Korea · Study

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ArticleBrand heritage across cultures: U.S.A., France and South Korea

Fabien Pecot2022

Article2022

Brand heritage across cultures: U.S.A., France and South Korea

Fabien Pecot · Gregory M. Rose · Altaf Merchant · Sunmee Choi

14 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification American History and Culture Nostalgia and Consumer Behavior

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References

2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 1993Cultures and Organizations: Software of the Mind.1979A Paradigm for Developing Better Measures of Marketing Constructs 1975The Interpretation of Cultures: Selected Essays.1998Assessing Measurement Invariance in Cross‐National Consumer Research 1988The Confucius connection: From cultural roots to economic growth 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers 2014Brand authenticity: An integrative framework and measurement scale

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Year2022

Typearticle

Published2022-09-22

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations14

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-022-00291-9

openalex_workW4296617536

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