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Brand heritage across cultures: U.S.A., France and South Korea
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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
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  • 1988The Confucius connection: From cultural roots to economic growth4,383 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
  • 2012The Invention of Tradition767 cited
  • 2010Long- versus short-term orientation: new perspectives723 cited
  • 2015The Past is a Foreign Country – Revisited615 cited
  • 2007Corporate brands with a heritage518 cited
  • 1989The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship398 cited
  • 2003Cultural Diversity in People's Understanding and Uses of Time252 cited
  • 2012Effects of advertising-evoked vicarious nostalgia on brand heritage

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242 cited
  • 2017Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits237 cited
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