The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship

Ida E. Berger · Andrew A. Mitchell

398 citations0/0 files storedJournal of Consumer Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Behavioral Health and Interventions Marketing and Advertising Strategies Social and Intergroup Psychology

Abstract

The influence of advertising repetition on several non-evaluative dimensions of attitudes and the strength of the relationship between attitudes and behavior are examined. The results indicate that attitudes formed on the basis of repeated ad exposure are similar to those formed on the basis of direct experience in that they are more accessible from memory, held with more confidence, and are more predictive of subsequent behavior than are attitudes based on a single ad exposure. The results are consistent with the proposition that attitude accessibility and attitude confidence moderate the attitude-behavior relationship.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 398 citations exist upstream.

References

1977Attitude-behavior relations: A theoretical analysis and review of empirical research.1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective 1984The Theory of Reasoned Action Applied to Coupon Usage 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation 1985Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?1984Detecting and Explaining Vividness Effects in Attitudinal Judgments

Cited by

2006Forming attitudes that predict future behavior: A meta-analysis of the attitude-behavior relation.2010Polarization and Partisan Selective Exposure 2002The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter?1998On the relationship between perceived service quality, service loyalty and switching costs

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.