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The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship

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References

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1984Detecting and Explaining Vividness Effects in Attitudinal Judgments329 cited

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2006When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement

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1995Communication Effects of Advertising Versus Direct Experience When Both Search and Experience Attributes are Present340 cited

2009Corporate Philanthropic Giving, Advertising Intensity, and Industry Competition Level301 cited

2014Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention299 cited

1997Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong292 cited

2009Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion292 cited

1992Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments284 cited

1992Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective283 cited