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Altaf Merchant

22 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0002-8861-0609

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Citations1,966

Works here22

Most cited in this library

Writing an impactful review article: What do we know and what do we need to know?2021 · 320 citations
Effects of advertising-evoked vicarious nostalgia on brand heritage2012 · 242 citations
Charitable organizations' storytelling influence on donors' emotions and intentions2009 · 210 citations
Emphasizing brand heritage: Does it work? And how?2015 · 191 citations
Cognitive outcomes of brand heritage: A signaling perspective2018 · 168 citations

Works

22 shown

Brand heritage across cultures: U.S.A., France and South Korea

Journal of Brand Management·2022·4 authors

14citations

When Consumers Tune Out Advertising Messages

Journal of Advertising Research·2021·5 authors

21citations

Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity

Journal of Business Research·2021·3 authors

40citations

Writing an impactful review article: What do we know and what do we need to know?

Journal of Business Research·2021·4 authors·Open access

320citations

Sports teams heritage: Measurement and application in sponsorship

Journal of Business Research·2020·4 authors

29citations

Preservation, rejuvenation, or confusion? Changing package designs for heritage brands

Psychology and Marketing·2019·3 authors

54citations

Journal of Business Research·2018·4 authors·Open access

Is Old Gold? How Heritage “Sells” The University to Prospective Students

Journal of Advertising Research·2017·3 authors

29citations

‘The good old days’: An examination of nostalgia in Facebook posts

International Journal of Human-Computer Studies·2015·5 authors

76citations

Emphasizing brand heritage: Does it work? And how?

Journal of Business Research·2015·4 authors

191citations

Impact of University Heritage and Reputation on Attitudes of Prospective Students

Developments in marketing science: proceedings of the Academy of Marketing Science·2014·2 authors·chapter

15citations

How Strong is the Pull of the Past?

Journal of Advertising Research·2013·4 authors·Open access

95citations

Faith and Fair Trade: The Moderating Role of Contextual Religious Salience

Journal of Business Ethics·2013·3 authors·Open access

27citations

Fantasy in Food Advertising Targeted at Children

Journal of Advertising·2012·3 authors

47citations

Effects of advertising-evoked vicarious nostalgia on brand heritage

Journal of Business Research·2012·2 authors

242citations

Nostalgia Drives Donations

Journal of Advertising Research·2010·2 authors

74citations

How personal nostalgia influences giving to charity

Journal of Business Research·2010·3 authors·Open access

102citations

Charitable organizations' storytelling influence on donors' emotions and intentions

Journal of Business Research·2009·3 authors·Open access

210citations

A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006

Journal of Advertising·2008·2 authors

32citations

Nostalgia and giving to charity: a conceptual framework for discussion and research

International Journal of Nonprofit and Voluntary Sector Marketing·2007·2 authors

75citations