A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006

John B. Ford · Altaf Merchant

32 citations0/0 files storedJournal of Advertising

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scientometrics and bibliometrics research Psychology Research and Bibliometrics Advertising and Communication Studies

Abstract

Given institutional accountability and ever-increasing pressure to gain recognition with high-quality research at the highest academic levels, objective performance benchmarks are needed to reward faculty, enhance institutional image, and attract needed funding. Two studies were undertaken to examine advertising scholarship for 1997-2006. The first study examined refereed publications in the top three U. S. advertising journals (Journal of Advertising, Journal of Advertising Research, and Journal of Current Issues and Research in Advertising), while the second study added a variety of other sources of advertising scholarship. A comprehensive picture of advertising scholarship is developed and suggestions for the discipline are provided.

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References

1997Faculty Perceptions of Marketing Journals 2002Marketing productivity: issues and analysis 2006Factors That Motivate Business Faculty to Conduct Research: An Expectancy Theory Analysis 1990Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988 1998Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996 2003An examination of the relationship between research productivity in prestigious business journals and popular press business school rankings 1983Advertising Article Productivity of the U.S. Academic Community 1998Career Research Productivity Patterns of Marketing Academicians

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