Marketing productivity: issues and analysisJagdish N. Sheth, Rajendra Sisodia2002-05-01articleJournal of Business Research285 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesConsumer Market Behavior and PricingCorporate Governance and ManagementAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 285 citations exist upstream.References1990Zero defections: quality comes to services.1995Market Orientation and the Learning Organization1992The Changing Role of Marketing in the Corporation1998Market-Based Assets and Shareholder Value: A Framework for Analysis2017The Leaders New Work: Building Learning Organizations2001The Loyalty Effect1997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services1995The one to one futureCited by2005CRM: conceptualization and scale development2005Learning orientation and market orientation2015Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For2004Efficiency, effectiveness and productivity of marketing in services2004Customer Relationship Management: Its Dimensions and Effect on Customer Outcomes2008Marketing accountability: Linking marketing actions to financial results2013Improving marketing success: The role of tacit knowledge exchange between sales and marketing2015Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research