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Rajendra Sisodia · Study
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Author
Rajendra Sisodia
13 works
· latest 2018
· 4 institutions
cluster: provisional
Works
13 shown
Tensions in Stakeholder Theory
Business & Society
·
2018
·
3 authors
645
citations
Enhancing Customer Engagement Through Consciousness
Journal of Retailing
·
2017
·
4 authors
·
Open access
177
citations
Does Marketing Need Reform?: Fresh Perspectives on the Future
Routledge eBooks
·
2015
·
2 authors
·
book
207
citations
The 4 A's of Marketing
Routledge eBooks
·
2012
·
2 authors
·
book
48
citations
Doing business in the age of conscious capitalism
Journal of Indian Business Research
·
2009
·
1 author
44
citations
Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Journal of Business Research
·
2008
·
3 authors
99
citations
Raising Marketing's Aspirations
Journal of Public Policy & Marketing
·
2007
·
2 authors
24
citations
A Dangerous Divergence: Marketing and Society
Journal of Public Policy & Marketing
·
2005
·
2 authors
87
citations
Marketing productivity: issues and analysis
Journal of Business Research
·
2002
·
2 authors
285
citations
The Antecedents and Consequences of Customer-Centric Marketing
Journal of the Academy of Marketing Science
·
2000
·
3 authors
880
citations
Information Technology: Its Role in Building, Maintaining, and Enhancing Relationships
Sage eBooks
·
2000
·
1 author
·
chapter
58
citations
Revisiting Marketing's Lawlike Generalizations
Journal of the Academy of Marketing Science
·
1999
·
2 authors
285
citations
Competitive Advantage Through Design
Journal of Business Strategy
·
1992
·
1 author
31
citations