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Patti Williams

23 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0002-9111-4067

h-index18

i1020

Citations2,875

Works here23

Most cited in this library

Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures1998 · 560 citations
Can Mixed Emotions Peacefully Coexist?2002 · 487 citations
Age‐Related Differences in Responses to Emotional Advertisements2005 · 318 citations
Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions2007 · 263 citations
Non-Conscious Influences on Consumer Choice2002 · 236 citations

Works

23 shown

So bad it's good: When and why consumers prefer bad options

Journal of Consumer Psychology·2023·3 authors

2citations

Conceptualizing brand purpose and considering its implications for consumer eudaimonic well‐being

Journal of Consumer Psychology·2022·3 authors

97citations

Retracted: Identity Threats, Compensatory Consumption, and Working Memory Capacity: How Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products

Journal of Consumer Research·2018·3 authors

14citations

Retracted: Connections to Brands That Help Others versus Help the Self: The Impact of Incidental Awe and Pride on Consumer Relationships with Social-Benefit and Luxury Brands

Journal of the Association for Consumer Research·2018·4 authors

27citations

Handbook of Research on Counterfeiting and Illicit Trade

Edward Elgar Publishing eBooks·2017·3 authors·book·Open access

20citations

Predisposing Customers to Be More Satisfied by Inducing Empathy in Them

Cornell Hospitality Quarterly

Apocalypse Now: The Effect Of Fear And Time Orientation On Choice Deferral

PsycEXTRA Dataset·2014·2 authors·dataset

0citations

Emotions and Consumer Behavior

Journal of Consumer Research·2013·1 author

77citations

Feeling Like My Self: Emotion Profiles and Social Identity

Journal of Consumer Research·2013·2 authors·Open access

119citations

Asking questions about vices really does increase vice behavior

Social Influence·2007·3 authors·Open access

7citations

License to Sin: The Liberating Role of Reporting Expectations

Journal of Consumer Research·2007·3 authors·Open access

51citations

A Feature-Based Approach to Assessing Advertisement Similarity

Journal of Marketing Research·2006·3 authors·Open access

20citations

Journal of Consumer Research·2005·2 authors·Open access

318citations

When Consumers Do Not Recognize “Benign” Intention Questions as Persuasion Attempts

Journal of Consumer Research·2004·3 authors

165citations

Non-Conscious Influences on Consumer Choice

Marketing Letters·2002·11 authors

236citations

Undoing the Effects of Seizing and Freezing: Decreasing Defensive Processing of Personally Relevant Messages

Journal of Applied Social Psychology·2002·2 authors·Open access

80citations

Can Mixed Emotions Peacefully Coexist?

Journal of Consumer Research·2002·2 authors·Open access

487citations

Asking questions can change choice behavior: Does it do so automatically or effortfully?

Journal of Experimental Psychology Applied·2000·2 authors

85citations

Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures

Journal of Consumer Research·1998·2 authors

560citations