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Yasemin Boztuğ · Study
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Author
Yasemin Boztuğ
7 works
· latest 2016
· 3 institutions
cluster: provisional
ORCID 0000-0001-5282-3963
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Citations
240
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Most cited in this library
An integrative conceptual framework for analyzing customer satisfaction with shopping trip experiences in grocery retailing
2012 · 85 citations
A combined approach for segment-specific market basket analysis
2007 · 65 citations
Modeling Joint Purchases with a Multivariate MNL Approach
2008 · 32 citations
Modellierungsansätze in der Warenkorbanalyse im Überblick
2006 · 20 citations
A Market Basket Analysis Conducted with a Multivariate Logit Model
2006 · 19 citations
Works
7 shown
Does umbrella branding really work? Investigating cross-category brand loyalty
Journal of Business Economics
·
2016
·
3 authors
18
citations
Abstract Goal and External Reference-Point Interaction in Food Decision Making
ACR North American Advances
·
2015
·
3 authors
·
other
1
citations
An integrative conceptual framework for analyzing customer satisfaction with shopping trip experiences in grocery retailing
Journal of Retailing and Consumer Services
·
2012
·
6 authors
·
Open access
85
citations
Modeling Joint Purchases with a Multivariate MNL Approach
Schmalenbach Business Review
·
2008
·
2 authors
·
Open access
32
citations
A combined approach for segment-specific market basket analysis
European Journal of Operational Research
·
2007
·
2 authors
·
Open access
65
citations
Modellierungsansätze in der Warenkorbanalyse im Überblick
Journal für Betriebswirtschaft
·
2006
·
2 authors
20
citations
A Market Basket Analysis Conducted with a Multivariate Logit Model
Springer eBooks
·
2006
·
2 authors
·
chapter
·
Open access
19
citations