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Ruth Fleuchaus · Study
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Author
Ruth Fleuchaus
6 works
· latest 2019
· 1 institutions
cluster: provisional
Works
6 shown
What about the environment?
International Journal of Wine Business Research
·
2019
·
3 authors
·
Open access
33
citations
Information and involvement: the influence on the acceptance of innovative wine packaging
International Journal of Wine Business Research
·
2017
·
3 authors
35
citations
Country-of-Origin Effect of Georgian Wine on German Wine Consumers
·
2011
·
3 authors
2
citations
Ein Überblick zu Segmentierungsansätzen im Weinmarketing
Gabler eBooks
·
2010
·
2 authors
·
chapter
1
citations
Ein Plädoyer für die Marke in der Weinwirtschaft
Gabler eBooks
·
2010
·
1 author
·
chapter
1
citations
Different Drinkers – Different Desires : A review of segmentation in wine marketing research
Market management/Marketing & communication
·
2008
·
2 authors
4
citations