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Sanjeev Tripathi · Study
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Author
Sanjeev Tripathi
4 works
· latest 2021
· 2 institutions
cluster: provisional
ORCID 0000-0003-1507-5761
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Most cited in this library
When Consumers Tune Out Advertising Messages
2021 · 21 citations
When less is better than more: Just-below discount in tensile price promotions
2016 · 17 citations
The Impact of Time-Keeping Direction on Compensatory Consumption: The Role of Perceived Resource Deficiency
2019 · 14 citations
Countdown Or Countup: Effect of Direction of Time-Keeping on Resource Deficiency and Related Downstream Preferences
2017 · 1 citations
Works
4 shown
When Consumers Tune Out Advertising Messages
Journal of Advertising Research
·
2021
·
5 authors
21
citations
The Impact of Time-Keeping Direction on Compensatory Consumption: The Role of Perceived Resource Deficiency
Journal of Consumer Psychology
·
2019
·
2 authors
·
Open access
14
citations
Countdown Or Countup: Effect of Direction of Time-Keeping on Resource Deficiency and Related Downstream Preferences
ACR North American Advances
·
2017
·
2 authors
1
citations
When less is better than more: Just-below discount in tensile price promotions
Journal of Retailing and Consumer Services
·
2016
·
3 authors
17
citations