SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Franziska Labenz · Study

Home/Author

Franziska Labenz

5 works· latest 2022· 1 institutionscluster: provisional

h-index5

i105

Citations317

Works here5

17

18

22

Most cited in this library

The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength2017 · 191 citations
Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands2022 · 47 citations
Effects of consumer sensory perception on brand performance2018 · 46 citations
How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing2018 · 17 citations
Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation2017 · 16 citations

Works

5 shown

Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands

Journal of Business Research·2022·3 authors

47citations

Effects of consumer sensory perception on brand performance

Journal of Consumer Marketing·2018·3 authors

46citations

How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing

British Food Journal·2018·4 authors

17citations

The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Journal of Brand Management·2017·4 authors

191citations

Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation

International Journal of Services Technology and Management·2017·5 authors

16citations