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Ashutosh Prasad · Study
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Author
Ashutosh Prasad
32 works
· latest 2021
· 3 institutions
cluster: provisional
ORCID 0000-0002-9551-085X
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32
Citations
2,681
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Most cited in this library
Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies
2009 · 242 citations
Advance Selling by a Newsvendor Retailer
2010 · 214 citations
Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach
2004 · 184 citations
A survey of Stackelberg differential game models in supply and marketing channels
2007 · 183 citations
Generic and Brand Advertising Strategies in a Dynamic Duopoly
2005 · 181 citations
Works
32 shown
Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence
Management Science
·
2021
·
3 authors
14
citations
Contract design when quality is co-created in a supply chain
European Journal of Operational Research
·
2020
·
4 authors
51
citations
Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction
Journal of Interactive Marketing
·
2017
·
3 authors
39
citations
Temporal product bundling with myopic and strategic consumers: Manifestations and relative effectiveness
Quantitative Marketing and Economics
·
2017
·
3 authors
15
citations
In-Store Advertising by Competitors
Marketing Science
·
2017
·
3 authors
28
citations
Dynamic Incentives in Sales Force Compensation
Marketing Science
·
2015
·
2 authors
43
citations
Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers
International Journal of Research in Marketing
·
2014
·
3 authors
56
citations
Pure Components versus Pure Bundling in a Marketing Channel
Journal of Retailing
·
2013
·
3 authors
50
citations
Lead Time and Price Quotation Mode Selection: Uniform or Differentiated?
Production and Operations Management
·
2011
·
3 authors
72
citations
Optimal Bundling of Technological Products with Network Externality
Management Science
·
2010
·
3 authors
145
citations
Retail competition and cooperative advertising
Operations Research Letters
·
2010
·
4 authors
·
Open access
106
citations
Advance Selling by a Newsvendor Retailer
Production and Operations Management
·
2010
·
3 authors
·
Open access
214
citations
Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies
Production and Operations Management
·
2009
·
3 authors
242
citations
Integrated marketing communications in markets with uncertainty and competition
Automatica
·
2008
·
2 authors
41
citations
What can grocery basket data tell us about health consciousness?
International Journal of Research in Marketing
·
2008
·
3 authors
63
citations
Optimal Advertising and Pricing in a New-Product Adoption Model
Journal of Optimization Theory and Applications
·
2008
·
3 authors
86
citations
Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback Stackelberg strategies
Portland International Conference on Management of Engineering and Technology (PICMET)
·
2008
·
3 authors
·
other
19
citations
Building Brand Awareness in Dynamic Oligopoly Markets
Management Science
·
2008
·
3 authors
·
Open access
121
citations
A survey of Stackelberg differential game models in supply and marketing channels
Journal of Systems Science and Systems Engineering
·
2007
·
4 authors
·
Open access
183
citations
Minimizing retail shrinkage due to employee theft
International Journal of Retail & Distribution Management
·
2006
·
2 authors
33
citations
Scheduling sales force training: Theory and evidence
International Journal of Research in Marketing
·
2005
·
3 authors
·
Open access
47
citations
Generic and Brand Advertising Strategies in a Dynamic Duopoly
Marketing Science
·
2005
·
4 authors
·
Open access
181
citations
Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information
Marketing Science
·
2005
·
2 authors
67
citations
Advertising competition with market expansion for finite horizon firms
Journal of Industrial and Management Optimization
·
2005
·
4 authors
·
Open access
31
citations
Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach
Journal of Optimization Theory and Applications
·
2004
·
2 authors
·
Open access
184
citations
The Effect of Piracy on the Market Penetration of Subscription Software
The Journal of Business
·
2004
·
3 authors
56
citations
Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry
Review of Marketing Science
·
2004
·
3 authors
57
citations
Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Asymmetry
Marketing Science
·
2004
·
2 authors
89
citations
How many pirates should a software firm tolerate?
International Journal of Research in Marketing
·
2003
·
2 authors
107
citations
Advertising versus pay-per-view in electronic media
International Journal of Research in Marketing
·
2003
·
3 authors
144
citations
Optimal freeware quality in the presence of network externalities: an evolutionary game theoretical approach
Journal of Evolutionary Economics
·
2001
·
2 authors
50
citations
Optimal product strategies in the presence of network externalities
Information Economics and Policy
·
1998
·
2 authors
47
citations