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Stacy Landreth Grau · Study

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Stacy Landreth Grau

14 works· latest 2016· 2 institutionscluster: provisionalORCID 0000-0002-7150-3583

h-index14

i1014

Citations2,685

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Most cited in this library

Too much Facebook? An exploratory examination of social media fatigue2014 · 559 citations
A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study2006 · 544 citations
Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer2007 · 501 citations
Gender stereotypes in advertising: a review of current research2016 · 396 citations
Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions2010 · 207 citations

Works

14 shown

Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

Journal of Public Policy & Marketing·2016·8 authors·Open access

57citations

Gender stereotypes in advertising: a review of current research

International Journal of Advertising·2016·2 authors

396citations

Perspectives on social impact measurement and non-profit organisations

Marketing Intelligence & Planning·2016·3 authors

36citations

Too much Facebook? An exploratory examination of social media fatigue

Computers in Human Behavior·2014·3 authors

559citations

Cause-Related Marketing: Factors Promoting Campaign Evaluations

Journal of Current Issues & Research in Advertising·2014·4 authors

31citations

Does consumer scepticism negate the effects of visceral cues in weight loss advertising?

International Journal of Advertising·2011·2 authors

14citations

The New Greenwash?: Potential Marketing Problems with Carbon Offsets

Victoria University Research Repository (Victoria University)·2010·3 authors

107citations

Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions

Journal of Retailing·2010·3 authors

207citations

Explicit Donations and Inferred Endorsements

Journal of Advertising·2009·2 authors

42citations

Consumer choices under product option framing: Loss aversion principles or sensitivity to price differentials?

Psychology and Marketing·2008·2 authors

60citations

Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer

Journal of Advertising·2007·2 authors

501citations

Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues

Journal of Nonprofit & Public Sector Marketing·2007·3 authors

79citations

Where's Tamika Catchings? A Content Analysis of Female Athlete Endorsers in Magazine Advertisements

Journal of Current Issues & Research in Advertising·2007·3 authors

52citations

A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study

Journal of Business Ethics·2006·3 authors

544citations