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Alexander Rusetski · Study

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Alexander Rusetski

5 works· latest 2016· 1 institutionscluster: provisional

h-index5

i104

Citations168

Works here5

06

11

13

14

16

Most cited in this library

Development of archetypes of international marketing strategy2006 · 101 citations
Pricing by intuition: Managerial choices with limited information2014 · 31 citations
Prioritizing Geo-References: A Content Analysis of the Websites of Leading Global Luxury Fashion Brands2016 · 17 citations
Not complacent but scared: another look at the causes of strategic inertia among successful firms from a regulatory focus perspective2011 · 11 citations
Unjustified prices: environmental drivers of managers’ propensity to overprice2013 · 8 citations

Works

5 shown

Prioritizing Geo-References: A Content Analysis of the Websites of Leading Global Luxury Fashion Brands

Journal of Global Marketing·2016·2 authors

17citations

Pricing by intuition: Managerial choices with limited information

Journal of Business Research·2014·1 author

31citations

Unjustified prices: environmental drivers of managers’ propensity to overprice

Journal of the Academy of Marketing Science·2013·2 authors

8citations

Not complacent but scared: another look at the causes of strategic inertia among successful firms from a regulatory focus perspective

Journal of Strategic Marketing·2011·2 authors

11citations

Development of archetypes of international marketing strategy

Journal of International Business Studies·2006·3 authors

101citations