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Unjustified prices: environmental drivers of managers’ propensity to overprice · Study

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ArticleUnjustified prices: environmental drivers of managers’ propensity to overprice

Alexander Rusetski2013

Article2013

Unjustified prices: environmental drivers of managers’ propensity to overprice

Alexander Rusetski · Daniel C. Smith

8 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1979Review of Psychometric theory (2nd ed.).2001Accounting for common method variance in cross-sectional research designs.1964A Behavioral Theory of the Firm 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1997Beyond pleasure and pain.

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2018The Effects of Cognitive Style, Shopping Experience and Consumer Demographics on Consumer Reactions to Quantity Surcharges 2017A new pricing strategy evaluation model

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Year2013

Typearticle

Published2013-11-06

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations8

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11747-013-0356-3

openalex_workW2085197305

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