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Sudhir Rana · Study
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Author
Sudhir Rana
23 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0002-9910-1930
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18
i10
22
Citations
977
Works here
23
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25
Most cited in this library
Conceptualizing international positioning strategies for Indian higher education institutions
2021 · 93 citations
Relative exploration and firm performance: Why resource-theory alone is not sufficient?
2020 · 87 citations
A perspective on the positioning of Indian business schools post COVID-19 pandemic
2020 · 81 citations
Determinants of international marketing strategy for emerging market multinationals
2020 · 76 citations
Impact of Trustworthiness on the Usage of M-banking Apps: A Study on Bangladeshi Consumers
2021 · 67 citations
Works
23 shown
When to Choose Gen Alpha, Gen Z, Millennials, Gen X, and Boomers as Respondents? A Special Reference to India
FIIB Business Review
·
2025
·
1 author
·
editorial
0
citations
Crafting narratives to influence consumers: a systematic review of storytelling marketing
Asia-Pacific Journal of Business Administration
·
2025
·
4 authors
·
review
13
citations
Navigating the adoption landscape of blockchain in food delivery: a UTAUT perspective
British Food Journal
·
2024
·
4 authors
25
citations
Business intelligence and business analytics in tourism: insights through Gioia methodology
International Entrepreneurship and Management Journal
·
2024
·
3 authors
·
Open access
37
citations
How digital transformation impact firm performance? The unmet needs of Indian exporting firms
Journal of Strategic Marketing
·
2024
·
6 authors
17
citations
How phygital customers’ experience transforms the retail banking sector? Examining customer engagement and patronage intentions
Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness
·
2023
·
4 authors
44
citations
Parameters and Decision Elements of Writing Effective Literature Review Papers: Empirical Evidence From Multiple Stakeholders on POWER Framework
Review of management literature
·
2023
·
3 authors
·
chapter
38
citations
Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic: evidence from a developing country
The Journal of Marketing Theory and Practice
·
2023
·
3 authors
31
citations
Presenting the POWER Framework of Conducting Literature Review
Review of management literature
·
2022
·
3 authors
·
chapter
48
citations
Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka: a holistic approach of both customers' and retailers' perspectives
South Asian Journal of Marketing
·
2022
·
4 authors
·
Open access
33
citations
The Promise of Entrepreneurship and Innovation as a Strategic Response to Global Turmoils
FIIB Business Review
·
2022
·
3 authors
11
citations
Board composition and firm performance: empirical evidence from Indian companies
Asia-Pacific Journal of Business Administration
·
2022
·
4 authors
50
citations
Mediating role of manufacturing strategy in the competitive strategy and firm performance: evidence from SMEs
Benchmarking An International Journal
·
2022
·
3 authors
·
Open access
60
citations
Conceptualizing international positioning strategies for Indian higher education institutions
Review of International Business and Strategy
·
2021
·
4 authors
93
citations
Editorial – Theory building in marketing: rationalizing South Asian perspective
South Asian Journal of Marketing
·
2021
·
2 authors
·
editorial
·
Open access
13
citations
Doing Business in Emerging Markets
Routledge eBooks
·
2021
·
2 authors
·
book
60
citations
Impact of Trustworthiness on the Usage of M-banking Apps: A Study on Bangladeshi Consumers
Business Perspectives and Research
·
2021
·
3 authors
67
citations
A perspective on the positioning of Indian business schools post COVID-19 pandemic
International Journal of Emerging Markets
·
2020
·
4 authors
81
citations
Business Practices and Lessons from Emerging Markets
FIIB Business Review
·
2020
·
1 author
·
Open access
21
citations
Relative exploration and firm performance: Why resource-theory alone is not sufficient?
Journal of Business Research
·
2020
·
4 authors
·
Open access
87
citations
Determinants of international marketing strategy for emerging market multinationals
International Journal of Emerging Markets
·
2020
·
4 authors
76
citations
Sustainability in Business: Some Research Perspectives
FIIB Business Review
·
2019
·
1 author
·
editorial
·
Open access
23
citations
Perceived Service Quality and Customer Satisfaction: A Missing Link in Indian Banking Sector
Vision The Journal of Business Perspective
·
2019
·
4 authors
49
citations