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Nadja Silberhorn · Study
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Author
Nadja Silberhorn
2 works
· latest 2016
· 2 institutions
cluster: provisional
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38
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2
06
16
Most cited in this library
Modellierungsansätze in der Warenkorbanalyse im Überblick
2006 · 20 citations
Does umbrella branding really work? Investigating cross-category brand loyalty
2016 · 18 citations
Works
2 shown
Does umbrella branding really work? Investigating cross-category brand loyalty
Journal of Business Economics
·
2016
·
3 authors
18
citations
Modellierungsansätze in der Warenkorbanalyse im Überblick
Journal für Betriebswirtschaft
·
2006
·
2 authors
20
citations