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Mohammadali Zolfagharian · Study
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Author
Mohammadali Zolfagharian
18 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-4611-4228
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Citations
946
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Most cited in this library
Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness
2019 · 212 citations
Market orientation, positioning strategy and brand performance
2018 · 193 citations
Customer–customer value co-creation in social media: conceptualization and antecedents
2019 · 89 citations
The dark side of consumer life in the age of virtual and mobile technology
2017 · 57 citations
Ethnocentrism and country of origin effects among immigrant consumers
2014 · 52 citations
Works
18 shown
Effects of ethnic and global identities on home country brand perceptions: an identity theory perspective
International Marketing Review
·
2024
·
3 authors
11
citations
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement
European Journal of Marketing
·
2022
·
4 authors
50
citations
Effect of Social Power, Cultural Intelligence, and Socioeconomic Status on Students’ International Entrepreneurial Intention
Psychology Research and Behavior Management
·
2022
·
3 authors
·
Open access
9
citations
Toward a comprehensive scale of online shopping experiences: a mixed-method approach
Internet Research
·
2021
·
3 authors
·
Open access
14
citations
Customer value co-creation behaviors and service outcomes: insights from a transformative service
Journal of Strategic Marketing
·
2020
·
3 authors
36
citations
Customer–customer value co-creation in social media: conceptualization and antecedents
Journal of Strategic Marketing
·
2019
·
3 authors
89
citations
Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness
Journal of Retailing and Consumer Services
·
2019
·
3 authors
212
citations
Market orientation, positioning strategy and brand performance
Industrial Marketing Management
·
2018
·
4 authors
193
citations
Immediacy pandemic: consumer problem-solving styles and adaptation strategies
European Journal of Marketing
·
2018
·
2 authors
26
citations
Customer response to service encounter linguistics
Journal of Services Marketing
·
2018
·
3 authors
29
citations
The dark side of consumer life in the age of virtual and mobile technology
Journal of Marketing Management
·
2017
·
2 authors
57
citations
Inter-Generational Pendula (IGP): Toward a theory of immigrant identity, materialism and religiosity
International Journal of Research in Marketing
·
2017
·
2 authors
13
citations
Employee, branch, and brand switching: the role of linguistic choice, use and adaptation
Journal of Services Marketing
·
2017
·
3 authors
26
citations
Country of origin and ethnocentrism in the context of lateral, upward and downward migration
International Marketing Review
·
2017
·
3 authors
19
citations
How Does a Product Gain the Status of a Necessity? An Analysis of Necessitation Narratives
Psychology and Marketing
·
2016
·
3 authors
15
citations
Consumer participation in online product recommendation services: augmenting the technology acceptance model
Journal of Services Marketing
·
2014
·
2 authors
52
citations
Ethnocentrism and country of origin effects among immigrant consumers
Journal of Consumer Marketing
·
2014
·
3 authors
52
citations
Do consumers discern innovations in service elements?
Journal of Services Marketing
·
2008
·
2 authors
43
citations