Article2017

Country of origin and ethnocentrism in the context of lateral, upward and downward migration

Mohammadali Zolfagharian · Roberto “Bobby” Saldivar · Jakob Braun

19 citations0/0 files storedInternational Marketing Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values Migration, Ethnicity, and Economy

Abstract

Purpose The purpose of this paper is to examine the effects of consumer ethnocentrism and country of origin across different immigrant communities. Design/methodology/approach A survey was used to collect data from immigrants in the USA and Mexico. Findings For immigrants with high levels of ethnocentrism, the bias for home and host country products interacts with the country of origin effect and creates multiple scenarios where the two effects move in the same or opposite directions. For immigrants with low levels of ethnocentrism, on the other hand, the country of origin effect alone is salient. Research limitations/implications The authors used a modified version of CETSCALE. Future research should revisit the content and dimensionality of consumer ethnocentrism in immigrant and other multicultural settings. Practical implications Both scholars and practitioners should exercise caution when working with ethnocentrism and country of origin as today’s societies are increasingly multicultural, which requires major modifications to the theories and tools. Social implications Similar to ways in which the US Census Bureau enabled multicultural consumers to assert their mixed identities, scholarly and business circles should embrace multiculturalism and empower immigrants. Originality/value Previous studies of consumer ethnocentrism and country of origin in multicultural contexts have restricted themselves to only one pattern of migration: consumers who move from developing to developed countries. The paper addresses this limitation by investigating various patterns of migration (including lateral, upward and downward) in multiple first-generation immigrant communities in two countries.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 19 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1995The need to belong: Desire for interpersonal attachments as a fundamental human motivation.2004The Social Identity Theory of Intergroup Behavior 1982Social Psychology of Intergroup Relations 1991The Social Self: On Being the Same and Different at the Same Time 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE 2000Multicultural minds: A dynamic constructivist approach to culture and cognition.

Cited by

2017Employee, branch, and brand switching: the role of linguistic choice, use and adaptation 2021Lifestyle and Purchase Intention: The Moderating Role of Education in Bicultural Consumers 2023Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents 2017Inter-Generational Pendula (IGP): Toward a theory of immigrant identity, materialism and religiosity 2018

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.