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Esther Rozendaal · Study
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Author
Esther Rozendaal
21 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0003-1234-8496
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21
Citations
2,540
Works here
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Most cited in this library
Reconsidering Advertising Literacy as a Defense Against Advertising Effects
2011 · 400 citations
Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames
2011 · 264 citations
Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda
2017 · 245 citations
Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands
2010 · 196 citations
Children’s understanding of advertisers’ persuasive tactics
2011 · 155 citations
Works
21 shown
Children’s vulnerability to advertising: an overview of four decades of research (1980s–2020s)
International Journal of Advertising
·
2022
·
2 authors
·
Open access
54
citations
Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames
Journal of Consumer Behaviour
·
2020
·
3 authors
·
Open access
33
citations
Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence
Journal of Interactive Marketing
·
2020
·
6 authors
·
Open access
151
citations
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)
International Journal of Advertising
·
2018
·
4 authors
·
Open access
132
citations
The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising
Journal of Advertising
·
2018
·
6 authors
·
Open access
50
citations
The Effect of Advertising on Children and Adolescents
PEDIATRICS
·
2017
·
5 authors
·
review
·
Open access
125
citations
Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda
Journal of Advertising
·
2017
·
6 authors
245
citations
Media generations and their advertising attitudes and avoidance: a six-country comparison
International Journal of Advertising
·
2016
·
5 authors
·
Open access
84
citations
Strengthening Children’s Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent
Frontiers in Psychology
·
2016
·
3 authors
·
Open access
34
citations
This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents
Journal of Youth and Adolescence
·
2016
·
4 authors
·
Open access
79
citations
The Impact of Prosocial Television News on Children’s Prosocial Behavior: An Experimental Study in the Netherlands
Journal of Children and Media
·
2015
·
5 authors
34
citations
Boys’ responses to the integration of advertising and entertaining content
Young Consumers Insight and Ideas for Responsible Marketers
·
2015
·
3 authors
·
Open access
15
citations
Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge
International Journal of Advertising
·
2015
·
4 authors
·
Open access
104
citations
Development and Validation of a Survey Instrument to Measure Children's Advertising Literacy
Media Psychology
·
2014
·
3 authors
124
citations
Children's Responses to Advertising in Social Games
Journal of Advertising
·
2013
·
3 authors
112
citations
Think-Aloud Process Superior to Thought-Listing in Increasing Children's Critical Processing of Advertising
Human Communication Research
·
2012
·
3 authors
50
citations
Reconsidering Advertising Literacy as a Defense Against Advertising Effects
Media Psychology
·
2011
·
4 authors
400
citations
Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames
Journal of Interactive Marketing
·
2011
·
3 authors
264
citations
Children’s understanding of advertisers’ persuasive tactics
International Journal of Advertising
·
2011
·
3 authors
155
citations
Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands
Journal of Children and Media
·
2010
·
3 authors
196
citations
Do children's cognitive advertising defenses reduce their desire for advertised products?
Communications
·
2009
·
3 authors
·
Open access
99
citations