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Mehmet Berk Talay · Study

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Mehmet Berk Talay

17 works· latest 2023· 5 institutionscluster: provisionalORCID 0000-0002-9199-0411

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Citations1,608

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Most cited in this library

Data equivalence in cross-cultural international business research: assessment and guidelines2008 · 366 citations
Firm-Specific Assets, Multinationality, and Financial Performance: A Meta-analytic Review and Theoretical Integration2011 · 282 citations
New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality2011 · 152 citations
Dynamic Capabilities View: Foundations and Research Agenda2007 · 140 citations
Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance2022 · 133 citations

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Mehmet Berk Talay×12M. Billur Akdeniz×10

Each spelling is stored with the work it came from, so a wrong cluster can be split later without re-importing anything.

Works

17 shown

Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry

Journal of the Academy of Marketing Science·2023·3 authors·Open access

11citations

Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance

Industrial Marketing Management·2022·3 authors·Open access

133citations

The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry

International Journal of Research in Marketing·2019·3 authors

35citations

Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture

Journal of International Marketing·2019·3 authors

38citations

Innovative Pedagogical Approaches in Teaching International Business

Journal of Teaching in International Business·2019·3 authors

19citations

When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry

Journal of the Academy of Marketing Science·2016·2 authors

28citations

A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry

Marketing Letters·2015·2 authors

12citations

Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture

Journal of International Marketing·2014·3 authors

58citations

Signaling Quality: An Examination of the Effects of Marketing‐ and Nonmarketing‐Controlled Signals on Perceptions of Automotive Brand Quality

Journal of Product Innovation Management·2013·3 authors

67citations

Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry

Journal of the Academy of Marketing Science·2013·1 author

86citations

New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality

Journal of Product Innovation Management·2011·3 authors·Open access

152citations

Firm-Specific Assets, Multinationality, and Financial Performance: A Meta-analytic Review and Theoretical Integration

Academy of Management Journal·2011·12 authors·Open access

282citations

Getting to global: An evolutionary perspective of brand expansion in international markets

Journal of International Business Studies·2008·3 authors

78citations

An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses

Industrial Marketing Management·2008·3 authors

61citations

Data equivalence in cross-cultural international business research: assessment and guidelines

Journal of International Business Studies·2008·9 authors·Open access

366citations

Factors Influencing Brand Launch in a Global Marketplace

Journal of Product Innovation Management·2007·3 authors

42citations

Dynamic Capabilities View: Foundations and Research Agenda

The Journal of Marketing Theory and Practice·2007·3 authors

140citations