SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Getting to global: An evolutionary perspective of brand expansion in international markets · Study

ArticleShelves

ArticleGetting to global: An evolutionary perspective of brand expansion in international markets

Janell D. Townsend2008

Article2008

Getting to global: An evolutionary perspective of brand expansion in international markets

Janell D. Townsend · Sengun Yeniyurt · Mehmet Berk Talay

78 citations·0/0 files stored·Journal of International Business Studies

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

International Business and FDI Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 78 citations exist upstream.

References

1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields 2019Diffusion of Innovations 1 2004The iron cage revisited institutional isomorphism and collective rationality in organizational fields 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation 1983An Evolutionary Theory of Economic Change.1993Cultures and Organizations: Software of the Mind.1991The Competitive Advantage of Nations 1990The Competitive Advantage of Nations

Cited by

2017Foreign market selection of online retailers — A path-dependent perspective on influence factors 2012Similarity in Cross-border Mergers and Acquisitions: Imitation, Uncertainty and Experience among Chinese Firms, 1985–2006 2016From international new ventures to MNCs: Crossing the chasm effect on internationalization paths 2011An examination of branding advantage in export ventures 2022How classical and entrepreneurial brand management increases the performance of internationalising SMEs?

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2008Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysisarticle · 35 shared references 2007Factors Influencing Brand Launch in a Global Marketplacearticle · 22 shared references 2007Mimetic entry and bandwagon effect: the rise and decline of international equity joint venture in Chinaarticle · 17 shared references 2006Interdependent behavior in foreign direct investment: the multi-level effects of prior entry and prior exit on foreign market entryarticle · 16 shared references 2007Legitimacy and multi-level institutional environments: implications for foreign subsidiary ownership structurearticle · 12 shared references 2011Knowledge structure in international marketing: a multi-method bibliometric analysisarticle · 12 shared references

Details

Year2008

Typearticle

Published2008-11-13

VenueJournal of International Business Studies

ISSN-L0047-2506

Languageen

Citations78

Files0 public / 0

ShelfInternational Business and FDI

Identifiers

doi10.1057/jibs.2008.87

openalex_workW2002278006

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2021

Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance

2011Path dependence view of export behaviour: A relationship between static patterns and dynamic configurations

2019Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture