SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Janell D. Townsend · Study

Home/Author

Janell D. Townsend

16 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0002-6878-7052

h-index15

i1015

Citations1,157

Works here16

03

04

05

07

08

10

13

14

19

22

Most cited in this library

Does culture explain acceptance of new products in a country?2003 · 302 citations
Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance2022 · 133 citations
Enhancing Consumers' Affection for a Brand Using Product Design2014 · 92 citations
The Effects of Competition in Short Product Life-Cycle Markets: The Case of Motion Pictures2010 · 80 citations
Getting to global: An evolutionary perspective of brand expansion in international markets2008 · 78 citations

Works

16 shown

Organizational climate in B2B: A systematic literature review and future research directions

Industrial Marketing Management·2022·3 authors·review

30citations

Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance

Industrial Marketing Management·2022·3 authors·Open access

133citations

Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture

Journal of International Marketing·2019·3 authors

38citations

A multi-method study of social ties and crowdfunding success: Opening the black box to get the cash inside

Journal of Business Research·2019·3 authors

51citations

Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture

Journal of International Marketing·2014·3 authors

58citations

Enhancing Consumers' Affection for a Brand Using Product Design

Journal of Product Innovation Management·2014

·3 authors

92citations

Brand‐Specific Design Effects: Form and Function

Journal of Product Innovation Management·2013·4 authors

35citations

The Effects of Competition in Short Product Life-Cycle Markets: The Case of Motion Pictures

Journal of Product Innovation Management·2010·4 authors

80citations

Getting to global: An evolutionary perspective of brand expansion in international markets

Journal of International Business Studies·2008·3 authors

78citations

Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis

Journal of International Business Studies·2008·4 authors

68citations

Factors Influencing Brand Launch in a Global Marketplace

Journal of Product Innovation Management·2007·3 authors

42citations

Fertile Ground: Homegrown Loyalty Makes For Globally Competitive Industry

Ethnographic Praxis in Industry Conference Proceedings·2005·4 authors·other·Open access

1citations

Exploring the Marketing Program Antecedents of Performance in a Global Company

Journal of International Marketing·2004·4 authors

58citations

The framework of a global company: A conceptualization and preliminary validation

Industrial Marketing Management·2004·3 authors

43citations

Does culture explain acceptance of new products in a country?

International Marketing Review·2003·2 authors

302citations

Understanding alliances: a review of international aspects in strategic marketing

Marketing Intelligence & Planning·2003·1 author

48citations