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Ioannis Theodorakis · Study

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Ioannis Theodorakis

7 works· latest 2022· 4 institutionscluster: provisionalORCID 0000-0001-8353-3627

h-index7

i107

Citations315

Works here7

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Most cited in this library

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis2020 · 131 citations
The Impact of Psychological Distance and Construal Level on Consumers' Responses to Taboos in Advertising2018 · 45 citations
Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types2016 · 35 citations
Market-driving strategy and personnel attributes: Top management versus middle management2018 · 34 citations
Visual and verbal rhetoric in advertising2008 · 30 citations

Works

7 shown

Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness

Journal of Business Research·2022·2 authors

12citations

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis

Industrial Marketing Management·2020·7 authors·Open access

131citations

Market-driving strategy and personnel attributes: Top management versus middle management

Journal of Business Research·2018·4 authors

34citations

The Impact of Psychological Distance and Construal Level on Consumers' Responses to Taboos in Advertising

Journal of Advertising·2018·2 authors

45citations

Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types

Corporate Reputation Review·2016·5 authors·Open access

35citations

Rhetorical Maneuvers in a Controversial Tide: Assessing the Boundaries of Advertising Rhetoric

Journal of Advertising·2014·3 authors·Open access

28citations

Visual and verbal rhetoric in advertising

International Journal of Advertising·2008·3 authors

30citations