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Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types · Study

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ArticleContaining Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types

Pavlos A. Vlachos2016

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Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types

Pavlos A. Vlachos · Christos Koritos · Areti Krepapa · Konstantinos Tasoulis · Ioannis Theodorakis

35 citations·0/0 files stored·Corporate Reputation Review

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Corporate Social Responsibility Reporting Consumer Behavior in Brand Consumption and Identification Corporate Social Responsibility and Sustainability

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2002Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance 1973A Reliability Coefficient for Maximum Likelihood Factor Analysis 2002Consumer Trust, Value, and Loyalty in Relational Exchanges 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication 1995The correspondence bias.1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy 2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs

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Year2016

Typearticle

Published2016-02-01

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations35

Files0 public / 0

ShelfCorporate Social Responsibility Reporting

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doi10.1057/crr.2015.23

openalex_workW3121194086

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