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Dennis Fok · Study
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Author
Dennis Fok
18 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0001-7201-8523
Works
18 shown
Understanding Large-Scale Dynamic Purchase Behavior
EUR Research Repository (Erasmus University Rotterdam)
·
2021
·
3 authors
·
Open access
36
citations
BEWARE OF BLACK SWANS AND DO NOT IGNORE WHITE ONES?
HAL
·
2014
·
12 authors
·
preprint
·
Open access
0
citations
Beware of black swans: Taking stock of the description–experience gap in decision under uncertainty
Marketing Letters
·
2014
·
13 authors
·
Open access
39
citations
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
International Journal of Research in Marketing
·
2014
·
4 authors
·
Open access
122
citations
Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
Marketing Science
·
2012
·
2 authors
·
Open access
37
citations
A RANK‐ORDERED LOGIT MODEL WITH UNOBSERVED HETEROGENEITY IN RANKING CAPABILITIES
Journal of Applied Econometrics
·
2010
·
2 authors
108
citations
Do vendors benefit from promotions in a multi-vendor loyalty program?
Marketing Letters
·
2010
·
4 authors
·
Open access
53
citations
Modeling Global Spillover of New Product Takeoff
Journal of Marketing Research
·
2009
·
3 authors
·
Open access
81
citations
Modeling the diffusion of scientific publications
Journal of Econometrics
·
2006
·
2 authors
·
Open access
59
citations
The Short- and Long-Term Impact of an Assortment Reduction on Category Sales
Journal of Marketing Research
·
2006
·
3 authors
135
citations
A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes
Journal of Marketing Research
·
2006
·
4 authors
·
Open access
84
citations
Seasonality and non-linear price effects in scanner-data-based market-response models
Journal of Econometrics
·
2006
·
3 authors
19
citations
Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact On Optimizing Shelf Arrangements
EUR Research Repository (Erasmus University Rotterdam)
·
2006
·
3 authors
·
Open access
79
citations
A multi‐level panel STAR model for US manufacturing sectors
Journal of Applied Econometrics
·
2005
·
3 authors
·
Open access
164
citations
Forecasting cross-population innovation diffusion: A Bayesian approach
International Journal of Research in Marketing
·
2005
·
3 authors
47
citations
Econometric analysis of the market share attraction model
Advances in econometrics
·
2004
·
3 authors
·
chapter
·
Open access
31
citations
Analyzing the effects of a brand introduction on competitive structure using a market share attraction model
International Journal of Research in Marketing
·
2004
·
2 authors
29
citations
Advanced Econometric Marketing Models
RePub (Erasmus University Rotterdam)
·
2003
·
1 author
·
thesis
·
Open access
56
citations