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Forecasting cross-population innovation diffusion: A Bayesian approach · Study

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ArticleForecasting cross-population innovation diffusion: A Bayesian approach

Yvonne M. van Everdingen2005

Article2005

Forecasting cross-population innovation diffusion: A Bayesian approach

Yvonne M. van Everdingen · Wouter B. Aghina · Dennis Fok

47 citations·0/0 files stored·International Journal of Research in Marketing

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Innovation Diffusion and Forecasting Economic Growth and Productivity Forecasting Techniques and Applications

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References

1969A New Product Growth for Model Consumer Durables 1977Marketing Research: Methodological Foundations 1976A New Product Growth Model for Consumer Durables 1967Medical Innovation: A Diffusion Study.1999A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality 1984International Marketing Research 1990A Meta-Analysis of Applications of Diffusion Models

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Year2005

Typearticle

Published2005-09-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations47

Files0 public / 0

ShelfInnovation Diffusion and Forecasting

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doi10.1016/j.ijresmar.2004.11.003

openalex_workW2020940917

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